Future Directions in Building Customer Loyalty webinar

May 14, 2009 @ 1:00 PM - May 14, 2009
EDC and Bankerstuff webinar

Concerned about the ubiquity of loyalty and rewards programs within financial services? Despite their success, loyalty programs run the risk of becoming stale as banks and card issuers struggle and scale back, competitors rush to make similar offers, and customers take loyalty programs for granted. Financial institutions need to project a fresh perspective and reinvent loyalty programs at regular intervals to continue to achieve results.

In this webinar, held on May 14, 2009 - 1-2pm CDT  you will learn:

• Current trends and innovations in rewards and loyalty programs that offer ways for financial institutions to stay relevant, project a fresh perspective and enhance customer experience
• Specific opportunities that have resulted from the current economic crisis
• How reward program innovations, such as real-time rewards, merchant-funded rewards, and relationship rewards, offer differentiation and enhance rewards offerings for competitive advantage along with cost control opportunities
• Learnings from real-world examples of successful reward innovations that have enabled financial institutions to increase cardholder loyalty

For more information and to Register for this webinar, please click below.

Website: http://www.bankerstuff.com/Events/Webinars/May14WebinarBuildingCustomerLoyalty/tabid/329/Default.aspx