Segmenting and Marketing to the Unbanked Population webinar

May 28, 2009 @ 1:00 PM - May 28, 2009
EDC and Bankerstuff webinar

There are 70 million Americans that do not have a traditional banking relationship. Conventional wisdom assumes that they are unemployed, poorly educated, and not credit-worthy. However, particular segments of the unbanked population offer far greater profit potential and lower financial services risk exposure than previously thought. What opportunities exist for financial institutions that enter this market and what strategies can be employed to ensure success?

In this webinar held on May 28, 2009 - 1-2pm CDT you will learn:

• The misconceptions and implications of financial institutions regarding the unbanked segment
• Profiles of the unbanked and banked populations
• Payment and services preferences of the unbanked segment
• Key attributes that a payment medium must demonstrate in order to appeal to the unbanked segment
• Existing opportunities among unbanked sub-segments and strategies for profitably accessing these groups

For more information and to Register for this webinar, please click below.

Website: http://www.bankerstuff.com/Events/Webinars/May28WebinarMarketingtoUnbankedPopulation/tabid/331/Default.aspx