2006 EDC press releases:

Contact:
Dianne Douglas
Edgar, Dunn & Company
(415) 584-4906

Payments Industry Assesses Tipping Point Potential
for Emerging Card Technologies

Edgar, Dunn & Company Probes Industry On Future Outlook for New Payment Products at 2006 Prepaid Card Expo

 Orlando, Florida – (February 15, 2006) – Edgar, Dunn & Company, (EDC) a global consultancy specializing in payments innovation for companies and financial institutions worldwide, will guide an industry summit of payment leaders in a high level discussion on emerging card technologies at today’s 2006 Prepaid Card Expo. The panel titled Emerging Card Technologies gathers global payments leaders such as American Express, PayByTouch, Peppercoin, First Data Corp., OTI Global, Vivotech and Axalto to explore the current state and key market drivers of new and emerging payment technologies.

 “What will create the tipping point in the evolution of mobile payments, contact chip, contactless payments and biometrics to succeed in the mainstream marketplace?” asks Jane Cloninger, director of Edgar, Dunn & Company and leading expert in alternative payments systems.  “Assessing market potential in emerging payments-related technologies is critical in creating a viable marketplace with sustained issuer, merchant and consumer adoption.” 

The panel will address key issues and questions around the global acceptance of new card technologies and the drivers and challenges to achieve mainstream adoption.  EDC will probe industry leaders’ perspectives on individual technologies and revenue opportunities for specific segments, appropriate applications on an EMV platform and what measures are being taken for secure merchant adoption.  In addition, case studies will be shared in mobile payments within different countries, the potential for US adoption as well as examples of biometrics as an alternative interface to the payment system at POS, (point of sale).

About Edgar, Dunn & Company
Edgar, Dunn & Company (EDC) is an independent global financial services and payments consultancy. Founded in 1978, the firm is widely regarded as trusted advisors in the payments industry providing a full range of strategy consulting services, expertise and market insight through in-depth industry and consumer benchmarking. Global capabilities include strategy, risk management, marketing, profitability improvement, operations and new products and technologies. EDC’s offices are located in San Francisco, New York, Atlanta, London, Frankfurt and Sydney and serve clients in over 30 countries on six continents. More information can be found at www.edgardunn.com.

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