Recent EDC press releases:

TransUnion and Edgar, Dunn & Company Launch Payment Preference Model^SM to Help Financial Institutions Offer Customers More
Relevant Payment Products

New Model Leverages Consumer Payment Preferences and Risk Profile Data from PaymentDynamics 2007^SM
Preferred Payments Study

Chicago, July 23, 2007 – TransUnion and Edgar, Dunn & Company today launched their Payment Preference Model, the first direct marketing solution to combine individual credit behavior with payment preference data from the PaymentDynamics 2007^SM Preferred Payment Study. The model offers financial institutions a predictive marketing tool that has the capability to offer payment products based on a customer’s particular payment preferences.

“As consumers become increasingly selective about accepting new payment offers, financial institutions are finding it more and more difficult to identify new target accounts for growth,” said Tim Claytor, director of market intelligence for TransUnion.  “Our new Payment Preference Model creates unique selection criteria to help payment providers offer products that more accurately align with their prospects’ and customers’ specific payment needs and preferences.”

The Payment Preference Model is ideal for retail banks, financial services companies, credit card issuers, and card associations.  It allows them to maximize and prioritize direct product offer strategies across the full payment spectrum of cash, check, debit cards and credit cards.  The model can optimize all direct marketing campaigns including direct mail, online, in-branch instant decisioning, as well as enhance current “in market” response models to maximize results of existing customer targeting strategies. Consumers will benefit from receiving offers more tailored to their needs and payment habits.

“During the PaymentDynamics studies conducted in 2000 and 2004, clients expressed an interest in linking consumers’ survey responses with their risk attributes,” said Beth Costa, director at Edgar, Dunn & Company.  “By partnering with TransUnion we are able to continue observing consumer payment preferences, and use that data to develop a very actionable marketing tool for new account acquisition.”

About Payment Preference Model
The new Payment Preference Model^SM leverages data obtained from the PaymentDynamics 2007^SM Preferred Payments Study on consumer payment preferences, attitudes, and behavior.  The 2007 study, jointly conducted by TransUnion and Edgar, Dunn & Company, is the first such study to combine consumer credit risk characteristics with consumers’ choices of all payment options.  This study helps payment providers better understand how consumers prefer to pay for goods and services, and how consumers’ payment behaviors and preferences shift based on their credit risk profiles. 

About Edgar, Dunn & Company
Edgar, Dunn & Company (EDC) is an independent global financial services and payments consultancy. Founded in 1978, the firm is widely regarded as trusted advisors in the payments industry providing a full range of strategy consulting services, expertise and market insight through in-depth industry and consumer benchmarking. Global capabilities include strategy, risk management, marketing, profitability improvement, operations, and new products and technologies. EDC’s offices are located in San Francisco, Atlanta, London, Frankfurt and Sydney, serving clients in over 30 countries on six continents. More information can be found at www.edgardunn.com.

About TransUnion
As a global leader in credit and information management, TransUnion creates advantages for millions of people around the world by gathering, analyzing and delivering information. For businesses, TransUnion helps improve efficiency, manage risk, reduce costs and increase revenue by delivering comprehensive data and advanced analytics and decisioning. For consumers, TransUnion provides the tools, resources and education to help manage their credit health and achieve their financial goals. Through these and other efforts, TransUnion is working to build stronger economies worldwide. Founded in 1968 and headquartered in Chicago, TransUnion employs more than 4,000 employees in more than 30 countries on six continents. www.transunion.com/business

Graphics and/or photographs to accompany this release can be obtained by members of the media by contacting Cliff O'Neal (coneal@transunion.com) at 312-985-2540 or Rob Lynch (ralynch@transunion.com) at 312-985-3059.

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