Key Questions

Key questions regarding consumers’ payment preferences, attitudes, and behavior are addressed:

• What payment types are owned, used, and preferred?
• What is the wallet share of various payment cards?
• How are different payment types used?
• Why are certain payment types preferred?
• What payment brands are preferred?
• What is the role of the cardholder’s relationship with their financial institution?
• What rewards or reward programs are preferred?
• How loyal are consumers to payment types?
• How are consumers managing their wallets?
• What is the role of emerging payment technologies?

…and payment preferences in conjunction with the risk profile of consumers are evaluated:

• What is the risk profile of consumers in each preferred payment group?
• What payment types are owned, used, and preferred by risk band, and why?
• What are the payment attitudes and behaviors of consumers by risk band? 
• What are alternative sources of credit by risk band?
• Who is acquiring new payment types, and why?
• Who is attriting and why?
• For in-store, online, and bill payment venues, what are the expected future usage levels of each payment type by risk band?