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The PaymentDynamicssm Intelligence Platform and Your Business

The objective of PaymentDynamics is to help payments leaders drive profitable growth across their portfolios. The 2007 study builds upon prior Consumer Preference Studies conducted in 2000 and 2004.

For the first time, individual risk data and consumer attitudinal responses were brought together in a major payments study. PaymentDynamics integrates Edgar, Dunn & Company’s deep payments expertise with TransUnion’s industry experience as a leading business intelligence provider to offer:

  • Consumers’ payment attitudes, preferences and behavior
  • Complete payment wallet overview
  • Expected future usage of payment products
  • Customer reaction and perceptions towards new payment technologies

Behavior and attitudinal data was gathered across the full range of payments: Cash, Check, Credit, Debit, Electronic.

Conducted from September through December 2006, the final survey sample included a total of 10,184 individual surveys. The data is being used to create predictive modeling solutions for U.S. credit grantors.


 
 
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