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Articles |
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Articles published by EDC consultants in business and trade publications:
Marketing Innovation in Credit Cards
Cards International Anja Sonksen, Senior Consultant at Edgar, Dunn & Company, discusses sustainable product development opportunities for credit card issuers through employing marketing advances, especially in the area of process innovation. To download this content, please register.
The Continuing Evolution of the Cards Industry
EFMA Magazine EDC Director, Pascal Burg, writes about continuing opportunities in the cards market. To download this content, please register.
Driving Prepaid in the CEE Markets
Prepaid Cards International EDC Director, Ulf Geismar, outlines how prepaid cards are reaching out to largely untapped markets in Central and Eastern Europe, such as government payments and unbanked customers. To download this content, please register.
Retail Therapy for Airlines
Airline Business EDC Director Pascal Burg writes that airlines must increasingly compete in a 'retailing environment' and will need to adapt to be successful in the face of negative global industry profitability, strong competition from low-cost carriers, and high fuel prices. To download this content, please register.
The Reinvention of Mobile Payments American Banker EDC's Samee Zafar explains why mobile payments may now be postioned to gain greater acceptance and replace cash payments in a way that wasn't the case during the glory days of the "dot-com" boom. Mr. Zafar outlines the environmental changes in recent years and three critical factors that will determine who is left standing in this shifting landscape. To download this content, please register.
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