English | Платежи в России и СНГ
The Russian payments industry is experiencing a wave of innovation and growth, as established and new industry players look for build upon ever growing rates of financial literacy and sophistication, and support the ongoing migration to electronic payment methods. However, the unique environment that makes up the Russian and CIS payments ecosystem is unlike any other market. It requires localized market knowledge and an in-depth understanding of the intricacies of the Russian consumer and retail environment.
The growth of alternative payments in Russia
In particular, the growth of alternative payment network such as kiosks and electronic wallets, have become the backbone on which the Russian retail and P2P payments environment is experiencing such aggressive growth. Understanding the unique ecosystem in which these alternative payments products exist, and the often conflicting incentives for the Russian consumer and merchant, is critical in helping these alternative payment products reach their full potential.
Alternative payment products, such as those issued by companies like Yandex.Money, QIWI, and Cyberplat, are experiencing tremendous growth, but they are finding themselves competing in an increasingly commoditized and competitive environment. Developing sophisticated growth strategies requires an understanding of which value added services will provide optimal margins, which upcoming regulatory changes will drive or constrain a business, and which international expansion opportunities exist to take these proven business lines to various emerging markets.
EDC’s Approach and Expertise
Edgar, Dunn & Company is uniquely qualified to support Russian financial services and payments companies evaluate and develop their strategic growth plans, both at the corporate and business line level. We have worked with some of the leading Russian payments companies, and bring strong local market knowledge and experience to our Russian clients.
Our experience and expertise include:
- International Expansion Planning
- Competitive Assessments
- Market Sizing & Research
- Support for Initial Public Offerings (IPO)
Edgar, Dunn & Company has over 30 years of experience in international payments, allowing us to identify both common and unique aspects of each market we serve. No other firm can bring this unique global perspective and market-specific experience to today’s challenges in the Russian payments industry.
For more information contact: Yogesh Oka