EMV is finally coming to the US market. Liability shifts established by each of the major payment brands provide benchmarks for stakeholders’ roadmaps toward EMV implementation. As with any change to underlying infrastructure, there are many questions that arise as payment system stakeholders, including merchants, issuers, acquirers, and networks, begin to plan for the transition. Many companies need to make a business case in order to evaluate the investment required in light of the benefits that come from EMV. Stakeholders will also have to weigh various strategic decisions, including rollout strategies and technology choices, to understand how they will impact business operations down the road.

Being the last major market to convert to EMV enables the US to learn from other markets to offset some of the challenges associated with the scale of the US migration effort. Edgar, Dunn & Company (EDC) believes that this transition provides the foundation for the next generation of payments and that stakeholders will need to integrate EMV into their overall future state payments roadmap.

EDC is uniquely qualified to assist stakeholder in addressing these questions. EDC has participated in market conversions to EMV in many countries around the world, including the UK, Canada, Japan, and Australia, and it has given us with the experience and insight to help US companies plan for their conversions to EMV. Our experience and expertise includes:

  • EMV Business Case Assessment, including:
    • Economic impact
    • Implementation decisions
    • Roll out strategies
    • Scenario planning and analysis
  • EMV and Future State Payments Roadmap and Strategy
    • Contactless and mobile payments
    • POS, online and mobile convergence
    • Alternative payment providers
  • EMV and Enterprise Strategy Development
  • EMV Implementation Assistance

EDC has over 30 years of experience in international payments, allowing us to identify both common and unique aspects of changes in each market, and EMV in the US is no different. No other firm can bring this global perspective and market-specific experience to today’s challenges in the payments industry.

Please click here to download more information on Edgar, Dunn & Company’s capabilities regarding EMV.

Contacts:  Jane Cloninger and David Whitelaw