Positioning the customer's payment at the centre of an integrated multichannel strategy
The shift from traditional, separated retail channels towards seamlessly integrated multichannel strategies is becoming a reality as a result of technological developments in advanced payments such as m-commerce and e-commerce. Developing an integrated multichannel strategy (fashionably referred to as “Omnichannel” retailing) can be the key to a differentiated shopping experience for customers and lead to additional benefits and sales growth for retailers.
The dynamic nature of the multichannel ecosystem is continuing to create new growth opportunities for retailers. However, there are challenges for prospective retailers who are embarking on the road to a fully integrated multichannel strategy. Investment in customer-facing services often neglects the importance of optimising back-end processes such as payment acceptance.
This white paper examines the opportunity for forward-thinking retailers to differentiate themselves by placing the customer’s payment process at the centre of their integrated multichannel strategy.
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