Selected Experience in Marketing

Developed brand positioning and strategy to leverage the client brand promise.

Analyzed management information required by a major European bank to successfully introduce, grow, and control a new loan and credit card product. The study included an assessment of the bank's goals and main objectives as well as the product positioning, the profile of customers attracted and the management information available. The study resulted in the implementation of a new management information system at the operational, departmental, and managerial level. In addition, recommendations were made regarding overall product strategy and organizational issues arising from future growth of this new product.