Selected Experience in Marketing

Assessed the potential impact of pending and recent changes in the U.S. payment environment on the company and its U.S. competitors. Created competitive market profile, interviewed key industry stakeholders, constructed alternative scenarios, assessed likelihood of various scenarios and identified alternative competitive responses.

Assessed competitive requirements for processor system rewrite. Outlined key feature/functionality and product differentiation of competitor systems. Outlined expected market trends that will likely impact processor requirements.

Assisted a major European bank in evaluating the opportunity for entering the emerging market for electronic commerce related security services. The project included a comprehensive market analysis of demand and supply factors, a competitive evaluation of actual and potential players, an analysis of potential revenue streams associated with the provision of security services for electronic commerce, an evaluation of the potential role and relevant risks for the customer, and recommendations for a phased entry strategy.