Selected Experience in Marketing

Assessed competitive requirements for processor system rewrite. Outlined key feature/functionality and product differentiation of competitor systems. Outlined expected market trends that will likely impact processor requirements.

Assisted a European bank in understanding how customer demands for commercial electronic banking and payments are likely to change in the future and how these changes will impact the bank's current product offering.

Assisted a global financial service organization in assessing the strategic implications of entering the electronic bill payment and presentment (EBPP) business. Assessment included determination of service demand among consumers and billers, identification of potential strategic alliances, development of business case economics, and development of a formal proposal for potential investors in the new service offering.

Developed and applied a template for a leading global card association to identify new market opportunities to further penetrate its acquirer services into various geographic markets in the UK market.

Assessed the most significant trends in the U.S. credit card market for a global payment association. Identified the key issues that are born out of these trends and discussed the implications of these issues for a card issuer.