Selected Experience in Marketing

Assisted a "monoline" card issuer with business planning. Developed a pricing structure to enter the European credit card market.

Developed pricing methodology for the credit card program of a regional bankcard processor. Pricing recommendations were based on an analysis of functional costs and market prices. Developed a functional costing model. Simplified product pricing by reducing the number of products by approximately 30%. Pricing methodology and recommendations were updated for two successive years.

Developed pricing model and related strategy for the acquiring business of a major US financial institution. Objectives were to create the capability to un-bundle prices and to increase return on net revenue.

Performed a pricing review for a credit card processor. Project involved calculating true functional costs, aligning these costs with current pricing, and determining actual profitability. Current pricing was also compared to industry standards.

A pricing assessment was conducted for the credit card portfolio of a large local financial institution, focusing on the longer term, structural opportunities available. EDC first undertook desk research to identify Australian pricing structures used in credit cards and also drew on EDC’s international offices to ensure that any successful or innovative examples in use outside of Australia were considered. A shortlist of potential structures was agreed through a workshop with the client. EDC then modeled the potential financial impact of these options, factoring in likely customer reactions to the revised pricing structures. EDC also analysed key sensitivities to the options, the impact of various scenarios and the break-even positions in order to ensure that the financial risks were adequately understood.