Selected Experience in Strategy

Assisted a large financial services software company in evaluating the functionality and world-wide market opportunity for its new credit card product. Evaluation included assessment of business requirements for credit card (bank card and retail card) and debit card products for both issuers and acquirers.

Assisted with developing a strategic plan for a new payment network that would potentially compete with major global card associations.

Analyzed management information required by a major European bank to successfully introduce, grow, and control a new loan and credit card product. The study included an assessment of the bank's goals and main objectives as well as the product positioning, the profile of customers attracted and the management information available. The study resulted in the implementation of a new management information system at the operational, departmental, and managerial level. In addition, recommendations were made regarding overall product strategy and organizational issues arising from future growth of this new product.

EDC conducted a full review of the performance during 2007 of the corporate card division of a major global financial institution, and developed a model to size the growth opportunities for 2008. The 2007 review consisted of analyzing the actual performance of customers to their targets, profiling attrited customers, setting benchmarks for performance of for 2008, and sizing the key opportunities for growth in 2008.