Selected Experience in Strategy
Corporate Strategy
Assisted a global information and financial services company in assessing ways to leverage its new investment in a smart card platform across its various products and services. Study included an assessment of smart card-based opportunities across various business units and development of options regarding how these opportunities could be realized.
Completed a long-term strategic plan for a POS terminal manufacturer, to evaluate and prioritise opportunities, while testing the company's capability to deliver them. The plan identified growth opportunities that exceeded the revenue targets set for the growth strategy.
Assisted a global interoperability indentification company in pursuing strategic alliance relationships with major card associations in connection with digital certification capabilities.
Assessed the changing competitive position of domestic inter-bank payments associations in various European markets. Assessed the initiatives to consolidate association capacity, regulatory change to open up monopoly markets to competition, the impact of SEPA/Eurozone, cross border and central acquiring and margins squeeze.
EDC developed a revised version of a market analysis framework which was initially designed in response to the need to better align business and marketing investments for an international payments network. The primary objectives of this overall initiative were to evolve the framework into a flexible tool for scenario-based planning to enable the client to determine (by country) where to invest marketing dollars, provide more transparency to key stakeholders, allow for input from key stakeholders, and be more quantitative in nature. The client implemented this framework and tool into the overall marketing organization globally.
EDC developed a revised version of a market analysis framework which was initially designed in response to the need to better align business and marketing investments for an international payments network. The primary objectives of this overall initiative were to evolve the framework into a flexible tool for scenario-based planning to enable the client to determine (by country) where to invest marketing dollars, provide more transparency to key stakeholders, allow for input from key stakeholders, and be more quantitative in nature. The client implemented this framework and tool into the overall marketing organization globally.
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