Selected Experience in Strategy

Assisted an e-commerce company to enter the airline and travel industry payments market by developing a value proposition for the company's customers as well as the merchants and processors in the airline payments arena.

Established the acquiring business model function for travel agents and other non-air merchants; including direct sale to travel agents, sale through an acquirer or an acquiror/processor, or through use of Independent Sales Organizations (ISOs).

Developed a distribution and growth strategy for the near, medium and longer term. Developed a sales strategy and deck for client to present to interested issuers.

Assisted a purchaser of small card portfolios to identify markets outside of the USA for their brokerage services.

Conducted a study for a client by collecting and reviewing credit and debit card issuing costs, developing an analysis of interchange costs, and presenting the results and implications of potential changes in interchange to the South African economy.

Collected and reviewed credit card issuing and ATM network operational costs, statistical review of data quality and developed an analysis of interchange costs for credit card issuing interchange and ATM cash advance reimbursement costs in Europe for an international payment scheme.

Conducted a review of market structures for commercial card transactions across Europe and reviewed commercial card issuer costs incurred in supporting commercial card transactions for a major international card scheme.

Conducted an interchange study of client members for domestic transactions in the UK. The study followed a new data collection process, which included on-site member meetings to review progress during the data collection phase.

Developed an end-to-end costing methodology based on activity based costing, which enables issuing and acquiring costs to be measured against a standard costing model.

Conducted a study of collecting and reviewing credit card ATM network operational costs, statistical review of data quality and developing an analysis of interchange costs for credit card ATM cash advance reimbursement costs.

Performed an issuer feasibility study for a start-up multi-level marketing company that was seeking to implement a cobrand card, without the benefit of a brand, a value-proposition or a distribution strategy.

Delivered a benchmarking study to a cobrand partner in the US by reviewing current revenue sources, reasonable revenue expectations, issuer trends and "mystery shopper" issuer compensation research.

Conducted a strategic assessment and developed the marketing plan for a client's market opportunity for a secure global electronic payment system for use over the Internet.

Developed a marketing strategy as well as the action programs and profit-and-loss forecast for an online direct marketing firm.

Designed, negotiated and implemented a cobrand card with a magazine publisher. Developed a unique combination of "inspirational" reward elements and marketing strategy and plan.

EDC developed a revised version of a market analysis framework which was initially designed in response to the need to better align business and marketing investments for an international payments network. The primary objectives of this overall initiative were to evolve the framework into a flexible tool for scenario-based planning to enable the client to determine (by country) where to invest marketing dollars, provide more transparency to key stakeholders, allow for input from key stakeholders, and be more quantitative in nature. The client implemented this framework and tool into the overall marketing organization globally.