Stripe and EDC have launched a report on the opportunities for software companies to integrate payments and embedded financial services into their product offering. The software market is no longer greenfield, with customer acquisition and retention proving more challenging than ever.

Software companies must differentiate and deliver more value to their customers, and solving the most pressing challenges facing European small businesses by launching integrated payments and embedded finance will empower the most innovative companies to stay ahead of industry trends.

To download the full report, click HERE