Growth & Commercial excellence

Value creation through
commercial excellence

and transformational growth

We help payments and fintech companies identify, plan & execute value creation opportunities that accelerate sustainable profitable growth.

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Growth & Commercial Excellence

Growth is essential for all businesses but its easily taken for granted when confidence is high. Over the past decade, across payments and fintech landscape almost any evidence of growth has been rewarded.

In the current challenging economic environment, the priority has pivoted from growth towards profit. For the foreseeable future, payment and fintech companies will need to refocus and prioritise initiatives that deliver sustainable and profitable growth.  As the relationship between growth and profit continues to shift in the current macro-economic environment, the era of reward for growth at any costs, has come to end.

For the foreseeable future, the ‘rising tide of the fintech market will not lift all boats’. Companies will need to find their own path to sustainable profitable growth.

We continually study and observe the growth patterns of successful payments and fintech companies to understand how best to deliver sustainable profitable growth. What sets them apart is a more deliberate, systematic, and considered approach.

How We Help Clients  Accelerate Sustainable Profitable Growth

Our growth formula starts with short intensive opportunity scans to  identify, evaluate and prioritize value creation opportunities. We then develop clear growth strategies and value creation plans. Finally,  we work with leadership and teams to successfully execute strategy by striving for excellence in critical commercial capabilities. Our commercial excellence model addresses value drivers including customer-centric go-to-market (GTM) model; product marketing; sales, distribution & partnerships; value proposition development; monetization & pricing excellence, and commercial organization & operating model design.

Go-To-Market Model

Sales, Distribution &
Strategic Partnerships

Value Proposition
Design

Opportunity Scan and Value Creation Plans

Customer
Segmentation

Excellence in Pricing & Monetization

Commercial Organization & Operating Model

Case studies

Our latest experience in Growth & Commercial Excellence

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How can EDC help you to accelerate your top line growth?

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