InsightVault™

Turning market research into insights

with AI‑driven and LLM‑powered analysis

In today's data-intensive market research landscape, EDC leverages InsightVault™, our proprietary AI-powered platform developed in strategic partnership with Simform, to deliver transformative insights for our clients. This fully customizable, private and proprietary solution harnesses advanced Large Language Models (LLMs) to process and synthesize massive volumes of unstructured data, such as in-market interview transcripts and customer feedback to product specifications and competitive intelligence.

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InsightVault™ is a game-changer for EDC project engagements, enabling faster, deeper, and more scalable analysis of complex and unstructured data

The investment in cutting-edge AI not only ensures compliance with stringent data governance standards but also positions EDC at the forefront of AI-driven advisory excellence. The EDC private and proprietary LLM solution, InsightVault™ places the power of advanced AI with natural language understanding directly under the EDC project team governance.

By identifying patterns, emerging trends, and actionable opportunities at scale, InsightVault™ empowers EDC consultants to synthesize very large volumes of unstructured data, including desk research, primary in-market research, client, product and market information.

EDC maintains full control over commercially sensitive client data, with tailored models that align to specific project engagement scopes and compliance needs, critical for our commercially sensitive and confidential nature of EDC projects.

How the underlying setup connects our data, models, and applications, making sure AI is secure, scalable, and easy to use by our consulting teams

Unlike public AI services, sensitive client data stays within a secure environment, ensuring absolute confidentiality and compliance with strict data privacy regulations.

At the front end, EDC consultants interact with InsightVault™ through a simple and intuitive chat interface. Questions in natural language can be prepared, just as they would speak to another person. This portal is the primary touchpoint for EDC seeking immediate information for our clients for each specific project engagement.

EDC System Administrators are the foundation data builders and use a dedicated Admin Portal to seamlessly upload transcripts and data into InsightVault™. A "Retrieval-Augmented Generation" (RAG) process is core to the InsightVault™ ability to deliver highly relevant and accurate responses.

Newly created “embeddings” are stored in a secure and organized knowledge base. This acts as the system's memory, a vast repository of all the processed information, ready to be accessed whenever an EDC consultant has a question. It is designed for quick and efficient lookup.

Once information is uploaded, the InsightVault™ intelligent system takes over. It reads through the content and converts it into a "smart searchable format" or “embeddings”. This process is crucial because it allows the system to understand the context and meaning of the text, not just keywords.

Turning market information and data into actionable insights with AI‑driven analysis and LLM‑powered understanding

How InsightVault™ drives strategic value for EDC and its clients:

EDC Clients get executive-ready narratives and actionable recommendations 30-40% faster, accelerating projects where vast amount of information needs to be analyzed

Enhances accuracy and reduces human bias in pattern detection and provides an auditable LLM reasoning traces

Scales qualitative research, handles 100x more data volume without proportional headcount

Within EDC project engagements, InsightVault™ elevates us from mere data gathering to delivering strategic foresight, empowering our clients to stay ahead of disruptions in the rapidly evolving payments and fintech landscape.

Talk to our experts about how to harness AI by using InsightVault™

How can EDC transform market research into actionable insights?

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