Our client is a leading European digital services and software company employing around24,000 experts globally and serving thousands of enterprises and public sector customers in more than 90 countries.
The main objective of the engagement was to create a rational and prioritisation for the go-to-market strategy for our client’s fraud prevention proposition, including a quantitative and qualitative evaluation to assess which European markets are more attractive to the client and its proposition. One of the main requirements was for EDC to conduct deep dives in the priority markets and conduct competitive assessment of the leading competitive offerings in these priority markets.
How EDC helped
Using industry standard quantitative data and qualitative information about the issuer financial institutions and European FinTech companies, EDC conducted a robust study that was used to create a go-to-market strategy for the client to pursue its growth plans for Europe.
Quantitative data formed the basis of the study. EDC collected and analysed data in relation to the number of issued credit/debit cards per capita, the number of transactions processed per country and the number of issuing financial institutions to develop side by side analysis of each of the 28 EU countries.
Based on pre-agreed market attractiveness criteria, 10European countries were selected for deep-dive analysis. This included a thorough analysis of the competitive landscape in each of the priority markets as well as an assessment of individual fraud solution providers, their offerings, client case studies and capabilities.
Finally, EDC worked collaboratively with the client to design a robust go-to-market strategy and roadmap for the client to launch its fraud prevention services in priority European markets.