About this episode
This week we meet up with Ed Harries, VP Strategic Partners and Payments at Visualsoft, a leading e-commerce platform in the UK. I think in this episode we get to the very core of what is already and will continue to drive the next wave of innovation and value in payments and FinTech.
We discuss how Visualsoft created their own payment solution in partnership with Stripe. And combining issuing and acceptance solutions, traditionally very separate worlds to create fundamentally new value creating opportunities. And when we say value, yes, we are referring to monetisation, but it's more than that.
These innovations are transforming the customer experience on the pay inside which translates into happier, more loyal and returning customers, and in turn is triggering a step change in uplift in customer lifetime value, which of course is huge. And then transforming finance operations on the pay-out side through faster and more flexible access to funds. That's why there continues to be so much excitement around this space, more frequently referred to as embedded finance, but I think it's helpful to avoid some of the jargon and explain it as it is.
Listen to the episode
Episode Links
Linkedin: https://www.linkedin.com/in/edharries/
Website: https://www.visualsoft.co.uk
Guest Bio
Ed Harries, VP Strategic Partners and Payments, Visualsoft. Ed leads Visualsoft's growth initiatives with strategic partners. Visualsoft Partners is an alliance programme dedicated to supporting and growing UK and International vendors of eCommerce technologies and digital services to merchants.
Visualsoft's award winning eCommerce Platform powers growth focussed (£1m-£15m) merchants online. Ed focuses on extending the platform's sophisticated capabilities by building a community of Partners across everything retailers may need to help them grow.
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This article is part of Leaders in Payments & Fintech, a podcast and newsletter bought to you by EDC. Join me and follow Leaders in Payments & Fintech today on Apple, Spotify, or your favourite podcast app for conversations with today’s global leaders in payments and Fintech.
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Martin Koderisch is a Principal in the London office. He assists payment and fintech companies of all sizes to excel at commercial execution including GTM, growth strategy & partnerships development. Martin also works with private equity clients on due diligence and post deal value creation. He offers a unique perspective based on 15+ years of experience across consulting and industry roles. Prior to joining EDC in 2015, Martin held senior operational positions developing, launching and growing payment and fintech products and services via direct sales, and strategic partnerships at start-ups and corporations including MasterCard and Citibank, and at pricing consultancy Simon-Kucher & Partners. Outside of work, Martin likes to tinker about on guitar.
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