About This Episode
In this episode, Davide Villa of Edgar, Dunn & Company talks with John Lunn, CEO and founder of Gr4vy, about how payment orchestration is redefining the way merchants manage payments. From redundancy and scalability to tokenization and network tokens, John explains why orchestration is no longer just an optimization tool but a critical part of merchants’ infrastructure.
They also explore how global payment rails—from Brazil’s Pix to India’s UPI—are reshaping commerce, and why orchestration enables merchants to adapt quickly, test new methods, and negotiate better terms with PSPs. John shares how orchestration eliminates single points of failure, boosts flexibility, and even turns payments into a competitive advantage.
Join us as we explore how orchestration, new payment models, and emerging technologies like stablecoins and agentic commerce are transforming financial services worldwide.
Watch The Episode
Episode Links
LinkedIn: https://www.linkedin.com/in/johnclunn
Website: https://gr4vy.com
Guest Bio
John Lunn is the Founder and CEO of the cloud payment orchestration platform Gr4vy. He is a technology and fintech entrepreneur with 21 years of experience working and investing in financial services, commerce enablement, e-payments, data, security, and infrastructure. John worked as the Director of Technology for six years at CyberSource, the world’s first payment service provider, which was sold to Visa for $2Bn in 2010. He then helped found Passmark Security, which was sold to RSA Security in 2006.
In 2006, John joined PayPal as the fourth employee in the UK (now 2,000+), where as Global Director of Developer and Startup Relations, he built and grew PayPal’s first Developer Relations team. In 2015, he was instrumental in the purchase of Braintree by PayPal and joined the team. In 2016, John was part of the team that launched PayPal Ventures, the venture capital arm of PayPal, a $350m fund with backing from the Board. John was a Board Observer for Dosh, Arkose, Raise, Acorns, Toss, and many others.
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This article is part of Leaders in Payments & Fintech, a podcast and newsletter brought to you by EDC. Join us and follow Leaders in Payments & Fintech today on Apple, Spotify, or your favorite podcast app for conversations with today’s global leaders in payments and Fintech.
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Davide is a Manager based in EDC’s San Francisco office. He has more than 4 years of strategy consulting experience within payments and financial service clients across the North American, Asian, European, and African markets. Davide’s expertise spans across multiple EDC practices with a focus on the Retailer, Acquiring, Issuing, M&A, and Advanced Payment practices. Davide graduated with an MEng degree in Biomedical Engineering from Imperial College London. Outside of work Davide is likes to plan exotic travels and enjoys several sports and activities, including football (soccer), skiing, running, and hiking.
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