About This Episode
In this episode of the Leaders in Payments and Fintech podcast, host Beatrice Sava sits down with Sam Boboev, founder of Fintech Wrap Up, to cut through the hype around agentic commerce and get honest about where the technology actually stands. Sam draws on his background in product management and his ongoing work covering fintech and payments to separate what’s genuinely working from what’s still a demo.
Sam argues that the real bottleneck isn’t agent capability, it’s everything around it. Inconsistent data, unclear liability, and infrastructure built for humans rather than machines are the core friction points. The verticals best positioned to move first are those where decisions are already structured, particularly B2B payments, where policy constraints actually make it easier for agents to act reliably.
Watch The Episode
Episode Links
LinkedIn: https://uk.linkedin.com/in/sirojboboev
Website: https://www.fintechwrapup.com
Podcast: https://www.fintechwrapup.com/podcast
Guest Bio
Sam is the founder of Fintech Wrap Up, an analytics and media platform, and the host of the WRAP UP Podcast, where he explores the latest developments in fintech, technology, AI, and crypto with leading industry voices. He has built and launched multiple products across payments and fintech, supporting both early-stage startups in scaling and established companies in enhancing customer experience. He also co-founded a no-code social commerce platform that enabled SMEs to launch omnichannel stores across web and messaging apps, driving customer growth and revenue. Throughout his career, Sam has led the development of core banking systems, digital wallets, and payment solutions, contributing to product innovation and business growth.
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This article is part of Leaders in Payments & Fintech, a podcast and newsletter brought to you by EDC. Join us and follow Leaders in Payments & Fintech today on Apple, Spotify, or your favorite podcast app for conversations with today’s global leaders in payments and Fintech.
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Beatrice is a Senior Consultant based in EDC’s London office. Since joining EDC in 2020, Beatrice has developed valuable payments expertise by working on projects for payment schemes, merchants, payment service providers, travel industry stakeholders and Fintech companies across various regions, including Europe, North America, Latin America and APAC. Beatrice holds a double MSc in Business Management from the National University of Singapore (NUS), Koç University Istanbul and HEC Paris, as well as a double BA in Business Management and Marketing. Outside of work, Beatrice has a passion for travelling, Latin dancing, with a focus on bachata and salsa, and is an avid gym-goer.
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