The untapped potential of in-store BNPL growth
Charlotte Piron (Consultant, Paris) explores the rising prominence of BNPL in physical retail, highlighting its impact on consumer behaviour and the steps major players are taking to adapt to this shift. The article also discusses the key benefits of in-store BNPL for providers, merchants, and consumers, emphasizing its potential to elevate the shopping experience and delves into how traditional banks are responding to the growing appeal of BNPL and the regulatory changes that may shape the future of the industry.
Retail
Product Innovation
by Charlotte Piron-Seth | Dec 04, 2023
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