The shift to agentic commerce is poised to be the most transformative change in retail since the rise of e-commerce. Success goes far beyond simple chatbots - it requires brands to communicate, negotiate, and transact directly with consumer-led AI agents. Mark Beresford (Director in London) explored this emerging frontier and published a report highlighting 24 critical considerations that retailers must address. By mastering these factors, brands can evolve from passive storefronts into active participants in an agent-led economy.

‍

‍