How AI Agents will make ticket buying smarter and faster
The global event ticketing market size for 2025 is estimated to be approximately USD 50 billion to USD 85 billion depending on whether offline and online ticket sales are included. This segment of the hospitality industry is set to grow, driven by digitalization, mobile ticketing, and new live event formats. Additionally, AI agents are set to automate queueing for ticket release, price comparison and purchasing which will fundamentally reshape both the user experience and how the ticket distribution models operate. Mark Beresford (Director, London) has examined the implications of agentic commerce in the event ticketing sector. How far away are consumers asking their personal AI agents “Buy me two tickets for the Coldplay concert, next July in Barcelona, prefer standing floor near the front of the stage"?

by Mark Beresford | Jan 05, 2026