S03 Ep08: Why Orchestration Is No Longer Optional” with John Lunn, CEO at Gr4vy
In this episode, Davide Villa speaks with John Lunn, CEO of Gr4vy, about the transformative role of payment orchestration in the payments industry. They discuss the definition of payment orchestration, its benefits for merchants, and the importance of flexibility in payment systems. John shares insights on founding Gravy to address industry frustrations, the significance of tokenization, and the critiques surrounding payment orchestration. The conversation also explores future trends such as stablecoins and agentic commerce, emphasizing the evolving role of payments in business.

by Davide Villa | Oct 21, 2025